Isola Marras Flagship

The light as a tool to support sales: to seduce and enhance the displayed products to increase both tactile and visual perception of quality.
The space was conceived as a volume marked by accent lighting and slender shading. It involved blending two types of lamps, electronic LED with traditional incandescent ones. With halogen sources, we could shape the light on the product, with cleanliness and depth of field, creating well-defined shadows.
The 3000°K LED sources attenuated the heat emitted by the halogen shapers, achieving a softer and more diffused light effect. The storefronts, as the most directly exposed to daylight, were illuminated from bottom to top with LED boxes, while LED projectors with a color temperature of 3000°K were set up on the sides.
Finally, the highly detailed furnishings suggested placing LED micro-spotlights inside them to create dedicated lighting effects for small objects and details. On the vertical planes, we tried to highlight the three-dimensionality of the space by defining distinct scenic backdrops.
The lighting system is managed by a control system that, using DALI and DMX protocols, was able to generate various lighting scenarios. Light is used to stimulate the perception of the experience within the Point of Sale and to make the relationship with the Designer's creations fluid.
Light certainly facilitates the shopping experience; it's a fundamental ingredient for the well-being of customers.