Pirelli, the historic tire brand and pride of the Italian industry, official supplier to the premier global automotive competition, couldn't resist partnering with the most famous icon of motorsport: the prancing horse racing team.
We brought a Ferrari F1 onto the podium, on a black asphalt floor, crowning it with the legend of Pirelli tires in all its aspects.
The stand is scenic, with elegantly arranged communication that tells the Brand's history.
LocationAutopromotecArchitecture and Interior Design Quarchatelier with Simon Fumagalli and Marina Del MonacoLighting Design Quarchatelier with Simon Fumagalli and Marina Del Monaco
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