The Geneva Motor Show is the most renowned trade fair event in the automotive industry.
Pirelli represents high technology in a sector of primary importance: development and innovation for tire production. The P Zero stands out, especially linked to Formula 1, as the company is the official supplier to the top competition.
The setup includes an inclined platform where a Ferrari F1 is displayed, starting the narrative that leads through a checkered graphic to the tire display wall.
The setup context is black in color, and the horizontal and vertical planes form a cohesive whole.
Large LED screens serve as light sources and provide dynamic communication within the space.
LocationSalon International de l’Auto - GenèveArchitecture and Interior Design Quarchatelier with Simon Fumagalli and Marina Del MonacoLighting Design Quarchatelier with Simon Fumagalli and Marina Del Monaco
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